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AI coworkers that run your GTM engine, set up around how you sell.

Signals, accounts, people, reasons and plays: the system a GTM engineer would build in Clay. We set it up around how you sell; your AI coworkers run it every week.

Book a callHow it works

For sales, RevOps and GTM leaders who need GTM workflows running before, or alongside, a GTM engineer.

What is GTM engineering?

GTM engineering is building the systems that find, research and reach the right buyers, joining data, enrichment, signals and outreach into workflows. AI Coworkers sets it up as a service. Our strategists design the workflows around how you sell, and AI coworkers run them every week.

Sound familiar? Where most B2B teams are today.

  • You've read about GTM engineers and Clay, and you're not sure whether to hire one or learn it yourself.

  • Good GTM engineers are rare, and a senior one costs about $150k a year, plus $20-30k in tools.

  • The tools are bought, but signals sit in five places and nobody turns them into action.

What you get every week.

Everything waits for your team's yes before it goes anywhere.

Done byAI searchAI searchLeads and playsLeads and playsCompetitor intelCompetitor intel

  • Lookalike accounts from your closed-won deals, refreshed every Monday.
  • Signals that matter, such as hiring, funding and a rival's price rise, matched to those accounts.
  • A play for each strong signal: who to contact, why now and what to say.
  • Content gaps from search and AI search, turned into pages that support the plays.
Your leads, competitor and AI search coworkers running the go-to-market machine
Leads · 200 a week, like your best customersJuneAsk your AI team lead
Northwind LegalSarah Kim · Finance lead
120 contracts, legal team doubled this year
Halden GroupMarcus Hale · CFO
Renewing three vendor contracts in Q1
Orbit FreightAna Ruiz · Head of procurement
Hiring a contract manager
Verified emails and an opening line for each. Your current customers left out.Send to Dan's team

The workflow, end to end.

Six steps a GTM engineer would wire together. We set them up; your AI coworkers run every one, every week.

  1. 1 · Signal

    Something changes

    A rival raises prices, a target hires a contract manager, a company raises funding.

  2. 2 · Account

    Match it to a fit

    Only signals at companies that look like your best customers go forward.

  3. 3 · People

    Find who decides

    The right person in that account, with a verified email.

  4. 4 · Reason

    Write the why-now

    One line that connects the signal to the problem you solve.

  5. 5 · Play

    Hand it to sales

    A ready play for your rep: who, why now, and an opening line.

  6. 6 · Content

    Back it with a page

    If buyers need proof, your content coworker writes the page that answers their question.

Three ways to get a GTM engine running.

Hire a GTM engineerLearn Clay yourselfAI Coworkers
CostAbout $150k a year, plus $20-30k in toolsTool costs, plus your eveningsLess than one hire costs
Time to first playMonths to hire, then weeks to buildWeeks of trial and errorAbout a week
Who keeps it runningOne person; it stops when they leaveYou, between everything elseYour AI coworkers, every week; we tune them monthly
Content to back the playsNot their jobNot coveredIncluded: pages from search and AI-answer gaps
Who reaches outYour repsYour repsYour reps

One week's play, ready for sales.

What lands with your sales team on a Monday.

Competitor intelCompetitor intel · Play for your sales teamFor your yes

Clausewise customers facing a price rise

Signal
Clausewise raised its mid-tier price by 20%, effective next quarter.
Accounts
18 Clausewise customers that match your best-fit profile, from job ads and public reviews.
People
The finance or legal ops lead at each. 16 emails verified, 2 flagged as risky.
Why now
Renewals land before the new price. Teams are reviewing options this month.
Opening line
Saw Clausewise's new pricing. If renewal review is on your list, we'd be glad to show a side-by-side.
Backed by
Your content coworker's page "Renewly vs Clausewise", published last week.

  • From signal to play in a week

    The price change was spotted on Tuesday. The play was ready by the following Monday.

  • Your reps stay the face

    Your AI coworkers do the research and the reason. Your team decides who to contact and makes the contact.

  • It learns

    Plays that turn into meetings shape next week's signals and accounts.

Where it sits in your team.

Most teams start GTM engineering inside RevOps. So do we.

01

RevOps owns it

Your RevOps or sales lead sets the goals and the signals that matter. Our strategists set it up around them.

02

Reps approve the plays

Each play reaches a rep with who to contact and why now. Your reps decide, and reach out themselves.

03

A future hire inherits it

When you hire a GTM engineer, they start with a working system, not a blank Clay table.

Clean data, signals, then plays.

The three steps of GTM engineering, and what your AI coworkers do at each.

  1. 1 · Clean data

    Know what's in your CRM

    We read your CRM, read only, and suggest fixes for duplicates, missing fields and stale deals. Your team makes the changes.

  2. 2 · Signals

    Spot who's ready

    Hiring, funding, a rival's move or a visit to your pricing page, matched to companies like your best customers.

  3. 3 · Plays

    Act on it this week

    A play for each signal: who to contact, why now and what to say. Your team approves and reaches out.

The workflows we run for sales.

Ready on day one, or built for you in setup week.

  • Leads and playsLookalike accountsCompanies like your won deals, refreshed every week.Ready on day oneLeads and plays
  • Leads and playsWhy-now playsHiring, funding or a rival's price change, matched to a fit account, with who to contact.Ready on day oneLeads and plays
  • Competitor intelCompetitor deal notesWhat a rival changed, and what your reps can say about it.Ready on day oneCompetitor intel
  • Team leadSignal digests in Slack or TeamsEach rep's accounts and this week's signals, where they already work.Ready on day oneTeam lead
  • Leads and playsCRM health checkDuplicates, missing fields and stale deals, with suggested fixes for your team to make.Built for youLeads and plays
  • Leads and playsInbound lead scoringNew sign-ups and demo requests scored by fit, so the best go to a rep first.Built for youLeads and plays
  • Team leadA brief before every demoThe account's news, website visits and past emails, ready for the rep.Built for youTeam lead
  • Team leadMissed-meeting follow-upsA new time and a short note drafted when a prospect misses a call.Built for youTeam lead
  • Team leadCall recapsThe facts from each sales call, with suggested CRM updates for your rep to make.Built for youTeam lead
  • Leads and playsEvent invite listsTarget accounts near your next event, with who to invite.Built for youLeads and plays
  • Leads and playsWebsite visitor playsCompanies reading your pricing page, matched to a play while interest is high.Built for youLeads and plays

Every workflow, sales and marketing →

How you'll know it works.

Every number comes from your own tools.

Research hours saved

Account research your reps no longer do by hand, counted per play.

Plays sent

How many plays your team approved and used each week.

Meetings and pipeline from plays

Read from your CRM, so every number has a source.

What's working

Which signals turn into meetings, so next week's plays follow them.

How it works for GTM engineering.

We set it up in about a week. Your AI coworkers do the work; your team spends 1-2 hours a week approving.

How you sell, mapped

HubSpot, connected

Salesforce, connected

Your voice, learned

Setup week

We set it up around how you sell.

A strategist maps how you sell, connects your CRM, and agrees the signals worth acting on.

Leads and plays200 lookalike leadsReady

Competitor intelPlay: Clausewise price riseDrafted

AI searchGap: legal-team questionsPlanned

Every week

Your AI coworkers do the work.

Your leads, competitor and AI search coworkers run the workflows, from fresh accounts to ready plays.

For your yes · 3 this week

Leads and playsThis week's play: Clausewise customers facing a price rise

Ask for changesApprove

Any time

Your team approves.

Your team approves the plays and reaches out; next week's workflows learn from what converted.

Decisions driven by data, not opinions.

What the data showed this week, and what your AI coworkers do about each.

Team leadYour AI team lead · This week at Renewly

Your data · CRMDeals close fastest at finance teams of 200-800
Leads and playsYour leads coworker refreshes 200 lookalike leads every week
Market data · Competitor trackingA competitor raised prices 20% this month
Competitor intelYour competitor coworker turns it into a play for your sales team
Market data · AI searchNo assistant names you for legal-team questions
AI searchYour AI search coworker plans the pages; your content coworker writes them

Works with the tools your team uses.

Read only wherever it holds your data. Nothing goes out without a yes.

How integrations work →

The First-Month Guarantee

Try your first month. 30‑day money-back guarantee.

Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.

*Conditions apply.

Questions about GTM engineering.

What is a GTM engineer?

Someone who builds the systems behind sales and marketing: account lists, enrichment, signals and the workflows that connect them, often in Clay.

What does a GTM engineer do day to day?

Builds and maintains workflows: finding accounts, enriching contacts, tracking signals and routing ready leads to reps. Much of the work is upkeep.

GTM engineer vs RevOps: what's the difference?

RevOps runs the systems and reporting. A GTM engineer builds the workflows that create pipeline. We set up the second, and AI coworkers run it, in your existing tools.

What does a GTM engineer cost?

A senior hire is about $150k a year, plus $20-30k in tools. We cost less than that, and we'll give you an exact number on the call.

Do we still need to hire a GTM engineer?

Often later. We set the workflows up now, and a future hire inherits a working system instead of a blank page.

Do we need Clay?

No. Your AI coworkers run the workflows and read your CRM. You don't need to buy or learn another tool.

Do you send outreach?

No. Your team reaches out, with our lists, reasons and opening lines.

Is AI Coworkers a GTM agency?

No. It's a service: AI coworkers run the workflows in your own tools, and your team approves the work.

Often paired with this.

SEO and websiteContent

AI SEO

Rank on Google

See how it works →AI searchContent

AI search (GEO)

Get named by ChatGPT

See how it works →ContentLeads and plays

Content marketing

Every format, in your voice

See how it works →

All services →AI Coworkers vs hiring a marketer →AI Coworkers vs a marketing agency →AI Coworkers vs a fractional CMO →

Your first month, planned on one 30-minute call.

A strategist shows you what we set up first, built from your market and your competitors. Backed by our 30-day money-back guarantee.

Book a call