Hire a marketer, or add AI coworkers? When each makes sense

A senior marketing manager costs about $150k a year, plus $20-30k in tools, and takes months to hire. AI coworkers start in about a week and take the weekly work, so the team you have does more.

The short answerHire a marketer when you need one person to own strategy, relationships and judgment calls. Add AI Coworkers when your team needs SEO, AI search, LinkedIn, lead generation and competitor tracking done every week. Many teams do both. AI coworkers work alongside your marketers and make them more productive.

Hiring a marketer or AI Coworkers, side by side.

Hiring a marketerAI Coworkers
What it costsAbout $150k a yearPlus benefits and $20-30k in toolsLess than one hireYour exact price on the call
Time to startMonthsRecruiting, then learning your businessAbout a weekSet up by our strategists
Who does the workOne personSplit across every channelAI coworkersSet up by our strategists
Channels coveredDepends on the hireFew cover SEO, LinkedIn and leadsMarketing and salesSEO, AI search, content, LinkedIn, social, ads, leads
Uses your dataWhen there's timeReports take hours to pullBuilt inSearch Console and your CRM guide the work
Sounds like youYesOnce they learn your voiceYesLearned from your writing; you approve each draft
Who approvesYour teamAs with any hireYour teamNothing goes live without a yes
Risk to tryHighA wrong hire costs monthsLow30-day money-back guarantee, conditions apply

Each one wins somewhere.

An honest answer is the useful one. Here is when to choose each.

Choose hiring a marketer

When hiring a marketer is the better choice

  • You need one person to own the marketing plan and answer for it.
  • The job is mostly people work: partners, events, sales alignment and internal decisions.
  • You want someone in the room every day who builds the in house marketing team over time.
Choose AI Coworkers

When AI Coworkers is

  • You need weekly SEO, AI search, LinkedIn and lead generation running in about a week.
  • Your budget covers less than one hire, not a full salary plus tools.
  • You already have a marketer and want them directing the work instead of doing all of it.

The true cost to hire a marketing manager

$150kA senior marketing manager, a year, before $20-30k in tools
1Person, splitting the week across every channel
1 weekTo set up AI Coworkers, with a strategist
1-2 hOf your team's time a week, directing and approving

A senior marketing manager costs about $150k a year. Benefits and payroll costs come on top.

Tools add more. A marketer running SEO, social and lead research often needs $20-30k a year in software.

AI Coworkers costs less than one hire. Your team spends 1-2 hours a week directing and approving.

What switching looks like.

Live in about a week. Your team spends 1-2 hours a week directing and approving.

Your buyers, defined

Your voice, learned

Search Console, connected

Your CRM, connected

Setup week

Our strategists set it up.

Your buyers, your voice and your data, connected and agreed.

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Leads and plays200 leads like NorthwindReady

Every week

Your AI coworkers do the work.

SEO, AI search, LinkedIn, leads and competitors, from your data.

For your yes · 3 this week

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Ask for changesApprove

Any time

Your team approves.

Nothing goes out without a yes.

The First-Month Guarantee

Try your first month. 30‑day money-back guarantee.

Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.

*Conditions apply.

Questions, answered.

What is the average marketing manager salary?

About $150k a year for a senior marketing manager in the US. Pay varies by city, industry and seniority.

What does it cost to hire a marketing manager in total?

Salary is only part of it. Add benefits, payroll costs and $20-30k a year in tools. The total for one senior marketer is $170-180k a year.

Do AI coworkers replace my marketer?

No. They make an existing marketer more productive. Your marketer directs the work and approves it, instead of doing every task by hand.

Can AI Coworkers work alongside an in house marketing team?

Yes. Your team spends 1-2 hours a week directing and approving. The AI coworkers do the weekly SEO, LinkedIn, lead generation and competitor tracking.

How fast can we start?

Setup takes about a week. We onboard five companies a month, so start dates depend on open places.

More comparisons.

Your first month, planned on one 30-minute call.

A strategist shows you what we set up first, built from your market and your competitors. Backed by our 30-day money-back guarantee.

Book a call