A competitor monitoring tool
- Alerts on every change, big or small.
- Someone on your team reads, filters and explains them.
- Responses are a separate project nobody owns.
- Value depends on the time you put in.
AI coworkers that watch your competitors, and tell you what to do about it.
Their website, pricing, LinkedIn, Instagram and ads on Google, Microsoft, Meta, LinkedIn and TikTok, checked on a schedule. You get the changes that matter, what they mean for your deals, and a ready response.
For sales and marketing leaders who need every competitor move, and what to say about it, without a full-time analyst.
Every channel they use, watched.
Their website, social pages and ads, from public sources, checked on a schedule.
- Their websiteNew, changed and removed pages
- Their pricingPlans, prices and free trials
LinkedInPosts, hires and follower changes
InstagramPosts, reels and follower changes
Google AdsSearch and display ads
Microsoft AdsAds on Bing search
Meta AdsFacebook and Instagram ads- LinkedIn AdsSponsored posts and ads
TikTok AdsAds on TikTok
What is competitor monitoring?
Competitor monitoring is tracking what rivals change, from pricing and web pages to ads and social activity. AI Coworkers sets it up as a service. Your competitor coworker, an AI coworker, checks up to five competitors on a schedule and explains each change. Your team decides what to do.
Sound familiar? Where most B2B teams are today.
A prospect told your rep about a competitor's new free plan before anyone at your company knew.
The battlecards in your sales deck were last updated two quarters ago.
You have a monitoring tool, but its alerts land in an inbox nobody reads.
What you get every week.
Everything waits for your team's yes before it goes anywhere.
Done by
Competitor intel
- A digest of what each competitor changed, ranked by how much it matters to your deals.
- Price and plan changes with the before and after, kept as a history.
- The ads they're running and how long each has run, a strong sign of what's working for them.
- A suggested response for the big changes: a page update, a sales note or a LinkedIn update, for your yes.
Competitors · today, 3 changes
Ask your AI team lead
Ask your AI team leadWebsite
ParchlyPricing page now has a free plan, up to 25 contracts
+ Add to planLinkedIn ad
Parchly2 new LinkedIn ads aimed at finance leads
+ Add to planGoogle ad
Covenant CLMGoogle ad on “contract renewal software”, running 69 days
+ Add to planWhat your competitor coworker watches, and how often.
Each source tells you something different. Together they show where a competitor is heading.
SourceWhat changesWhy it mattersHow often
Pricing pagePlans, prices, limits, free tiersChanges the comparison every buyer makesDaily or weekly
Product and landing pagesNew features, new pages, removed pagesShows what they'll pitch nextWeekly
Comparison pagesPages that name youYour buyers read these before calling youWeekly
Ad libraries: Google, Microsoft, Meta, LinkedIn, TikTokNew ads, long-running ads, new audiencesLong-running ads are the ones that workWeekly
LinkedIn and InstagramLeader updates, launches, follower growthTells you what they want to be known forWeekly
One alert, with what it means for you.
The change is the start. What makes it useful is the so-what and a ready next step.
Competitor intel · Competitor changeHigh impactParchly launched a free plan
- What changed
- Free plan for up to 25 contracts. Paid plans unchanged. Spotted Tuesday 07:10.
- Also seen
- Three new LinkedIn ads aimed at finance managers, all pointing to the free plan.
- What it means
- Small teams in your pipeline may try Parchly first. Two open deals are under 30 contracts.
- Suggested response
- A page on what a free plan leaves out, and a note for your sales team on those two deals.
Ranked, not dumped
A typo fix and a new pricing tier don't get the same alert. Only what affects your deals reaches you.
Linked to your pipeline
When we can see your CRM, we point out which open deals a change could touch.
One click to act
Accept the suggested response and it joins the week's plan, for your content or LinkedIn coworkers to write and you to approve.
A monitoring tool, or someone watching for you.
AI Coworkers
- Only the changes that matter, ranked by impact.
- Each one explained in plain words: what changed and what it means.
- A drafted response, ready for your yes.
- History of prices, pages and ads you can show your board.
How it works for competitor monitoring.
We set it up in about a week. Your AI coworkers do the work; your team spends 1-2 hours a week approving.
Your competitors, named
Their pages and ads, found
Slack, connected
Microsoft Teams, connected
Setup week
We set it up around how you sell.
You name up to five competitors; a strategist finds their pricing pages, product pages, ad libraries and social accounts.
Parchly pricing: free planFlagged
Clausewise: 6 new LinkedIn adsFlagged
Our page: Renewly vs ParchlyDrafted
Every week
Your AI coworkers do the work.
Your competitor coworker checks each source on the schedule you chose and scores every change for impact.
For your yes · 3 this week
Answer to Parchly's comparison page, with sources
Ask for changesApprove
Any time
Your team approves.
The changes that matter reach you in Slack or your inbox, each one a click from becoming work on your plan.
Decisions driven by data, not opinions.
What the data showed this week, and what your AI coworkers do about each.
Your AI team lead · This week at Renewly
Market data · A competitor's pricing pageA competitor launched a free plan for up to 25 contracts
Your LinkedIn coworker drafts your CEO's update on what free leaves outMarket data · Competitor adsA competitor is targeting CFOs with six new LinkedIn ads
Your competitor coworker sends your team the ads and what they claimMarket data · A competitor's websiteA competitor published a page comparing itself to you
Your content coworker drafts an honest answer, with sourcesWorks with the tools your team uses.
Read only wherever it holds your data. Nothing goes out without a yes.
The First-Month Guarantee
Try your first month. 30‑day money-back guarantee.
Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.
*Conditions apply.
Questions about competitor monitoring.
What is competitor monitoring?
Tracking what your competitors change, such as pricing, pages, ads and social activity, so you can respond before it costs you deals.
What should I monitor about competitors?
Pricing and plans first, then product and landing pages, the ads they run, and what their leaders say on LinkedIn.
How do I check a competitor's ads?
Google, Microsoft, Meta, LinkedIn and TikTok all publish ad libraries. Your competitor coworker reads them on a schedule and tells you which ads are new and which have run for months.
How is this different from a competitor monitoring tool?
A tool sends alerts and stops. Your AI coworkers read the changes, explain what they mean for you, and draft the response for your yes.
How many competitors can you watch?
Up to five, checked daily, weekly or monthly each.
Is competitor monitoring legal?
Yes. We only read public pages, public social accounts and public ad libraries.
Is AI Coworkers an agency?
No. It's a service. Our strategists set up AI coworkers that do your competitor monitoring every week, in your own accounts. Your team approves everything.
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Your first month, planned on one 30-minute call.
A strategist shows you what we set up first, built from your market and your competitors. Backed by our 30-day money-back guarantee.
Book a call