In house vs agency marketing, and a third way

An agency does the work for you, on its schedule. AI Coworkers sets up AI coworkers that do the weekly work, guided by your data and approved by your team.

The short answerChoose a marketing agency when you want people to take a whole channel off your hands, such as brand campaigns or paid media. Choose AI Coworkers when you want weekly SEO, AI search, LinkedIn, lead generation and competitor tracking, guided by your own data. Your team keeps control and approves everything, in 1-2 hours a week, for less than one hire costs.

A marketing agency or AI Coworkers, side by side.

A marketing agencyAI Coworkers
What it costsA retainerVaries widely by scopeLess than one hireYour exact price on the call
Time to startWeeksOnboarding and approval roundsAbout a weekSet up by our strategists
Who does the workAgency staffOften shared across clientsAI coworkersSet up by our strategists
Channels coveredWhat's in the contractOften one or two channelsMarketing and salesSEO, AI search, content, LinkedIn, social, ads, leads
Uses your dataSometimesDepends on access and processBuilt inSearch Console and your CRM guide the work
Sounds like youEventuallyStaff changes can reset itYesLearned from your writing; you approve each draft
Who approvesYouUsually in review roundsYour teamNothing goes live without a yes
Risk to tryDepends on the contractSome ask for minimum termsLow30-day money-back guarantee, conditions apply

Each one wins somewhere.

An honest answer is the useful one. Here is when to choose each.

Choose a marketing agency

When a marketing agency is the better choice

  • You want brand, creative or paid media work handled end to end by people.
  • Nobody on your team has 1-2 hours a week to direct and approve marketing.
  • You need events, PR or large campaign production.
Choose AI Coworkers

When AI Coworkers is

  • You want the weekly work tied to your own Search Console and CRM data.
  • You want your team to approve everything before it goes live.
  • You want several channels covered for less than one hire costs.

What you pay for, and who does the work

6Channels your AI coworkers cover every week
30 daysMoney-back guarantee on your first month*
1 weekTo set up AI Coworkers, with a strategist
1-2 hOf your team's time a week, directing and approving

With an agency, you pay for staff time. Fees rise with scope, and the work follows their schedule.

With AI Coworkers, our strategists set up AI coworkers that do the work every week. You pay less than one hire costs.

Your team stays in charge. You spend 1-2 hours a week directing and approving.

What switching looks like.

Live in about a week. Your team spends 1-2 hours a week directing and approving.

Your buyers, defined

Your voice, learned

Search Console, connected

Your CRM, connected

Setup week

Our strategists set it up.

Your buyers, your voice and your data, connected and agreed.

ContentArticle: renewal notice datesDrafted

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Leads and plays200 leads like NorthwindReady

Every week

Your AI coworkers do the work.

SEO, AI search, LinkedIn, leads and competitors, from your data.

For your yes · 3 this week

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Ask for changesApprove

Any time

Your team approves.

Nothing goes out without a yes.

The First-Month Guarantee

Try your first month. 30‑day money-back guarantee.

Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.

*Conditions apply.

Questions, answered.

Is AI Coworkers an agency?

No. An agency's staff do the work for you. We set up AI coworkers that do the weekly work, and your team directs and approves it.

In house vs agency marketing: which is better?

In house gives control but costs a full salary. An agency gives hands but less control. AI Coworkers gives your team control without a new hire.

Is AI Coworkers a done for you marketing agency?

No. The AI coworkers do the work, but your team approves everything. That keeps your voice and your judgment in every step.

How is this different from an AI marketing agency?

We do not sell staff hours. Our strategists set up AI coworkers, guided by your data and the market's, and your team approves the work.

Do you send outreach emails for us?

No. Your AI coworkers find lookalike companies, check emails and write reasons to reach out and opening lines. Your team decides what to send.

More comparisons.

Your first month, planned on one 30-minute call.

A strategist shows you what we set up first, built from your market and your competitors. Backed by our 30-day money-back guarantee.

Book a call